Tanmeyah, a subsidiary of EFG Holding, and a leading provider of innovative and integrated financial solutions for small business owners and entrepreneurs, received the “Excellence in Customer Relationship Management” award at the MENA Banking Excellence Awards. This recognition celebrates the company’s client-centric approach and continued commitment to financial inclusion across Egypt.

The recognition reflects Tanmeyah’s continued efforts to place client needs at the center of its operations with dedicated Relationship Officers assigned to every client to provide direct support and guidance. This model ensures that clients, many from underserved and rural areas, not only access financing, but also build financial awareness and resilience.
With a presence in 354 branches across Egypt, in addition to a mobile app, digital assistant “Abu ElSebaa”, and a dedicated call center, Tanmeyah has built a system that combines accessibility with responsiveness. Each channel is designed to offer timely, relevant, and empathetic support.

Ahmed Ibrahim, Executive Director, Head of Business at Tanmeyah, commented, “This recognition reflects the trust of nearly 3 million clients and the dedication of our teams who serve over 50,000 new clients monthly. Through our expanding network and digital platforms, we remain committed to listening closely, responding purposefully, and delivering solutions that matter. Personalized service, agility, and empathy are more important than ever — and they guide every step we take.”

Waleed Rammah, Executive Director, COO at Tanmeyah, added, “We are committed to educating our clients about financial tools such as insurance, with the aim of protecting their income sources and ensuring long-term financial stability. Our field teams work to raise awareness step by step, through every interaction we make.”

The award highlights Tanmeyah’s ability to scale personalized support to millions of clients — and its role in expanding financial inclusion through a service model built on trust, education, and accessibility.
 

-ENDS-

About Tanmeyah:
Tanmeyah is one of Egypt’s leading providers of innovative and integrated financial solutions for small business owners and entrepreneurs. Founded in 2009 and acquired by EFG Holding in 2016, Tanmeyah offers a comprehensive range of products and services specifically designed to empower entrepreneurs in underserved areas and communities across Egypt. These include financing solutions, insurance services, and digital payment tools, delivered through its extensive branch network and digital platforms, and in collaboration with strategic partners—enabling clients to grow and manage their businesses effectively.
This is rooted in the company’s role in supporting the local economy, combating poverty, raising financial literacy, and elevating the well-being of underserved communities
Through ongoing digital transformation and the promotion of cashless transactions, Tanmeyah also contributes to reducing carbon emissions and enhancing financial inclusion.

Since its inception, Tanmeyah has issued nearly 3 million financing facilities for projects of various sizes and sectors. The company currently operates over 354 branches across 25 Egyptian governorates, serving more than 50,000 new clients each month, and supported by a near of 6,000 employees.
 

For more information, please visit: www.tanmeyah.com
For further information, please contact:
May El Gammal
Group Chief Marketing & Communications Officer of EFG Holding 
melgammal@efghldg.com

Omar Salama
Associate Director of Communications of EFG Holding
osalama@efghldg.com

The EFG Holding Public Relations Team
PublicRelations@efghldg.com

Tanmeyah Corporate Communications Team
Corpmarketing@tanmeyah.com

Note on Forward-Looking Statements
In this press release, EFG Holding may make forward-looking statements, including, for example, statements about management’s expectations, strategic objectives, growth opportunities, and business prospects. These forward-looking statements are not historical facts but instead represent only EFG Holding’s belief regarding future events, many of which, by their nature, are inherently uncertain and are beyond management’s control and include, among others, financial market volatility; actions and initiatives taken by current and potential competitors; general economic conditions and the effect of current, pending, and future legislation, regulations, and regulatory actions. Accordingly, the readers are cautioned not to place undue reliance on forward-looking statements, which speak only as of the date on which they are made.